Startups solve problems. We'll solve your marketing.
We couldn’t stand by and watch the startup marketing dilemma play out over and over, keeping innovative solutions waiting in the world’s wings. So we built a service just for startups and scaleups.
Consider us your first marketing hire, your experienced guide or your outsourced marketing team. Either way, we care deeply about the work we do to support you.
Input ✍️
We assess your marketing so far.
Get to know your product.
Review your competitive landscape.
Identify your challenges and opportunities.
Output 🙌
Findings and insights from marketing experts with a fresh, objective perspective.
A clear Road Map of what’s next for your marketing – must haves, should haves and nice to haves.
We’ll only suggest what you need to get the fundamentals in place.
This might include:
Market Positioning
Brand Strategy + ID
Marketing Strategy + Sprint Plans
Marketing Operations (reporting + tooling)
Tactical support to make your marketing happen.
We can help with:
Website copy & design
SEO and content marketing
Copywriting + design
Social media
Sales and pitch decks
Life-cycle marketing (email, SMS)
PR and media relations
Partner programs
+ more!
Bite-sized advisory support to keep you on track.
Includes:
Weekly coaching sessions (~45 mins)
Unlimited access to Stella Startups templates & resource recommendations
An experienced marketer dedicated to you for at least 1 day/week. The most cost-effective option for serious growth.
Includes:
Strategic marketing expertise
Hands-on marketing delivery
Support that scales with you
Help with hiring in-house marketers
No problem. Dive into the nitty gritty on our services and how we work.
Summary
This service is essential to provide you with the best advice and support, zeroing in on the most impactful areas for your startup.
We’ll assess your marketing foundations, efforts, goals and opportunities within your competitive landscape to identify key focus areas and provide an initial marketing road map. (So you know you’re heading in the right direction without costly distractions.)
Who it’s for
Everyone. Because the best place to start is at the beginning 🙂 .
This work gets us up to speed with your product and market fast, so we can apply our strategic marketing experience to make clear and considered recommendations (rather than baking this work into hidden costs down the track).
What’s included
You’ll receive a stepped-out Audit report with a clear idea of the marketing road map ahead. Here’s how we’ll get there.
Marketing will make a whole lot more sense to you, and we'll be ready to move ahead with the best way forward.
Timeframe
1 - 2 weeks.
Price
From $1,500 (ex GST).
The price may be higher than $1,500 if you are a little further along in your journey (to reflect the increased complexity/level of detail required in our review), but we will let you know upfront if this is the case.
Questions?
We’re here to talk (no obligations, we promise).
Summary
Many businesses (including many startups) waste time and resources trying to sell to audiences who don’t value - or don’t know why they should value - their product over others or even over the status quo.
That’s why positioning is so important.
Sometimes it’s confused with making your product fit the market - no amount of positioning work can do that. Instead, positioning is about defining where your product sits in the market so you know who you’re targeting and why they should pick you.
This sits at the heart of your marketing strategy, branding and messaging - steering everything towards success.
Who it’s for
In general, this service is for you if you’re not able to clearly articulate who you’re targeting and why they should pick you.
To help you effectively, we need to know you’ve done some customer research and/or there’s a proven market opportunity due to a successful competitor you’re challenging.
Here are some signs that you need help with positioning:
What’s included
We’ll work with you to land on a definitive position for your product within your competitive landscape. Here’s how we’ll get there.
* Brand positioning will affect every aspect of your business, so it’s best to involve any other key decision makers at this stage (e.g. product, sales and customer success team members or advisers).
Timeframe
2 weeks.
Price
$2,000 (ex GST).
We're here to talk when you're ready.
Summary
There are a lot of rocket emojis in the startup world. This service is like rocket fuel.
It provides all the ingredients to “tell” people what you do in a way that compels them to listen. It also provides you with the foundations of a strong brand, because that’s what will drive your future profitability.
If you need visual brand design (logo and brand guidelines), we can help with that too. Talk to us if this is the case.
Who it’s for
Startups that want to grow. Now there’s an oxymoron 😉. But in all seriousness, this service is a growth catalyst because it’s the bedrock on which to build your brand and all marketing activities.
You’ll save a lot of time and money by getting really clear on your brand and customer messaging early on. Investors like it, too. And if you need brand design as well, now is a great time to do it because this work dovetails into your brand’s visual identity.
What’s included
You’ll receive two foundational pieces that you and your team will refer back to time and time again.
* For 2 ICPs because that's all most startups should focus on from a time, money and overall effectiveness point of view. If you don’t know who your ICPs are, we can help you identify target groups via our Positioning service (see above).
We need to speak to your customers (or potential customers) to do this work, which means you get some valuable research along the way. Yay! The price below includes interviews with 2-3 customers. If you need us to speak to more customers, no problem. We'll discuss additional costs with you first. (And if you already have customer research, great! We'll use that too but we'll still need to do our own interviews to get to the heart of your foundational messaging.)
If you need brand design as well - including logo and brand guidelines - to set you up with an impactful visual identity, we can do that too.
Timeframe
4 weeks.
Price
$5,000 (ex GST).
Optional extra: Brand design (let's chat first).
Questions?
We’re here to talk (no obligations, we promise).
Summary
Get everything you need to hit the ground running when you go to market, including key brand assets and a clear idea of the marketing channels to focus on.
Who it’s for
Startups who are ready to launch* but need support to land with impact.
*That means you have a clear idea of your brand positioning - who you’re targeting and why they should pick you.
What’s included
Everything you need to hit the market running, including:
Timeframe
4 weeks.
Price
$10,000 (ex GST).
Questions?
We’re here to talk (no obligations, we promise).
Summary
Marketing activity without a strategy is a recipe for endless ‘busy work’, not business-building work.
We’ll define an overarching marketing strategy and develop an initial 3-month sprint plan for you with clear actions aligned to objectives and key results.
Who it’s for
Startup founders/operators who don’t have a marketing team or need a more strategic and holistic plan to scaffold their marketing efforts. And definitely startups who are throwing sh*t and seeing what sticks 😉.
What’s included
We’ll set your marketing straight with:
Optional extras (priced additionally):
Timeframe
2 weeks to develop the plan.
Price
$5,000 (ex GST) for plan development.
Optional extras:
Questions?
We’re here to talk (no obligations, we promise).
Summary
Scale your marketing support as you scale your startup with a fractional Chief Marketing Officer (fCMO) to guide you and your team, leading you strategically and overseeing execution.
Our CMOs are experienced in building brands, growing startups and working with founding teams as they scale.
Who it’s for
Startups who have used our Sell service and require more marketing support as they scale or prepare to, but are not yet ready to hire an in-house senior marketer.
What’s included
You’ll have a dedicated fractional CMO – experienced in building brands and growing startups – without the commitment of an employment contract.
Your fCMO will balance high-level strategic work with practical execution where it makes sense. Typically, this includes:
Timeframe
Minimum 3-month engagement.
Price
From $4,000/ month (ex GST).
Questions?
We’re here to talk (no obligations, we promise).
You won’t find us sitting in a CBD head office.
You will find us at co-working spaces (in Adelaide, Melbourne, the Sunshine Coast and NZ), working remotely from home, and beaming into our clients’ work spaces via Zoom and Google Meet.
You’ll find us on Trello boards, Slack channels, in Canva and on the tools in our clients’ CRMs and social media platforms.
Most of our team lives in Australia and NZ, but as our network of startup-friendly marketing specialists grows, you might find us referring you to a digital media expert in Lithuania (for example). We believe good marketing help knows no borders!
And while no one meets as much in person these days, we’d always jump at the chance to meet up for a coffee if we’re in the same town, at the same time.
We’re not here to hold you over a barrel by locking you into activities you don’t need or can’t afford right now. In fact, if we had a barrel, we’d sit around it with you and learn all about your startup.We know you need pricing certainty to budget so we’ve set prices as much as we can. Your marketing needs will change as you grow or there could be savings from repeating plans with only minor adjustments. It all depends where you’re at so if our pricing doesn’t fit with that, we’ll work together to set a fair price for everyone.
All good things start with a conversation. So let’s have one! We’re here to talk (no obligations, we promise).
We know you need transparency. So we’re upfront about our pricing, process and what we can do for you.
We’re also open to venture marketing – discounted services in exchange for a micro equity agreement (subject to criteria). Reach out to find out more.
Loved by founders and their teams. Don't just take it from us (we're biased)!
Remco Marcelis
Founder & CEO
Standard Ledger
Lindsey Dang
Founder & CEO
Lindsey's VCE Tutoring
