Marketing that moves the needle
We help seed-stage startups and scaling businesses unlock growth with marketing strategy, execution and tailored support. Yours could be next.
Trusted by ambitious startups in AU & NZ
















Marketing is holding you back. But rushing a permanent hire is costly and rarely works without the right foundations; piecemeal support is ineffective; and you don’t have time or budget for everything. That’s exactly why we’re here – unlocking growth for startups with strategic marketing muscle and executional excellence. All in one partner.
Unblock your marketing at crucial stages. And make it count.
embedded in the startup ecosystem





Strategy & execution in one place. So you can move faster.
Tell us what’s blocking you
Book an initial 30-minute call. We'll ask the right questions to understand your stage, goals and what's holding your marketing back.
We design the right support
No cookie-cutter proposals. We recommend a sprint that fits your situation and timeline with a fixed fee and clear deliverables.
Execute & enable
We deliver the work, embed the thinking and set you up to keep moving, stay for ongoing marketing support or prepare to hire.
Unlock growth with a marketing partner built for you
Let’s turn marketing messiness into your startup’s unfair advantage.
Build momentum faster (like 100+ others)
Get marketing foundations right sooner to avoid wasting months on scattered tactics and get runs on the board faster.
Stop guessing
Replace reactive piecemeal marketing with a focused repeatable growth engine. Remember, we want you to outgrow us.
Derisk your next hire
Know who you need (and why) before committing to salary costs. And set them up to succeed, not spend months ramping up.
Loved by founders and their teams.
“Stella is a fantastic outsourced marketing function for startups. They’re very easy to work with and have great expertise across marketing.”

“They didn't get bogged down in fancy tactics, but focused on what really turned the sales dial.”

“If we didn’t have Stella Startups, I’d trial and error a gazillion consultants and freelancers who simply do not care as much.”


“The Stella team is brilliant at cutting through a founder's '700 must-haves' to help crystallise a clear, simple message."

“Working with Stella Startups is like a deep sigh of relief. It’s that feeling of: We’re in the right hands.”


“It's so good to know that Stella always has our marketing in hand – keeping us moving, and lifting us out of the day-to-day when we need them too."

Questions?
No problem.
What other startup marketing options? Just kidding…! We know you're probably weighing a few. Here's how we're different:
- A marketing agency: We're deliberately ‘anti-agency’. That means we won't steer you towards the channels we're best at instead of what you actually need, and you won't be paying for three people in every meeting. We focus on maximising output and impact, just like you do.
- A fractional CMO: You get the CMO-level strategy and oversight, then we roll up our sleeves and do the marketing too, not just advise on it.
- An in-house marketing hire: This is a great move for many startups, eventually, but which one? Senior, mid-level, generalist, SEO specialist, social media whiz? We cover most of your marketing until you're ready to build your own team and we'll help you hire the right people when that time comes.
- DIY (even with AI tools): Doable in theory, but in reality the quality is often questionable for several reasons. Plus it eats into the time you'd rather spend on product, sales, or whatever you're actually best at. We bring the marketing expertise and the system to make it work.
We work best with founder-led startups from pre-seed to Series A, particularly in B2B SaaS, deep tech, and product-led businesses where clarity of positioning and go-to-market strategy materially impact growth.
Our sweet spot is working with founders and operators who are ready to invest in doing marketing properly. Not just executing tactics, but building strong foundations that support scale.
While our experience spans a range of business models, we’re selective about who we work with and only partner with startups where we’re confident we can add real value.
If you’re unsure whether Stella is right for you, book a call and we’ll quickly let you know if it’s a good fit.
Most founders describe it as relief. The nagging worry that your marketing isn't working or that you're spending on the wrong things, starts to lift, because someone who actually gets your business finally has it in hand.
We start by understanding your business, your customers and where growth is stuck. Then we cut through the noise to define what matters now, what will move things forward and what's not worth your time. Within the first few weeks you'll have a clear direction and a roadmap that lines up your positioning, strategy and execution, so marketing starts pulling its weight, instead of feeling like a guessing game.
From there, we can stay on as an extension of your team, turning strategy into consistent action while keeping things simple, transparent and focused on outcomes. Our goal isn't to make you reliant on us, it's to build the clarity and capability for you to grow, whether that's alongside us or, eventually, with your own in-house team.
Yes. Every engagement starts with a Sprint – a fixed-fee, fixed-term project that gets your foundations sorted and builds early momentum. From there, the majority of startups choose to keep us on, for anywhere from 3 months, sometimes up to 12+ months.
Our ongoing support is highly flexible, so you can match it to where you're at.
- Our Full-stack Fractional Team options give you a whole marketing team, strategy and hands-on execution, for less than the cost of a single hire.
- If you'd rather run things yourself but want a steady hand to guide you, Coaching keeps you on track.
- When you're ready to build your own team, our Hiring Support helps you scope the role and pick the right person.
You're never locked in. You can shift between options or step away with two weeks' notice as your needs change. Because the goal was always to help you grow, not to make you dependent on us.
Often, straight away although good things tend to have a waitlist 😉. We keep our team deliberately right-sized, so when we're at capacity there's sometimes a short wait of 4–6 weeks before we can take you on with the confidence that we’ll be able to hit the ground running. Even if you’re not sure exactly when you’d like to start, book a call with our team sooner rather than later to check we’re a good fit. If you’re keen to go ahead, we’ll lock in your start date and save your spot with a small refundable deposit.

