Make social proof a habit

Ever had someone say something lovely about your work… and you completely forgot it a week later?

Me too.

Founders are often told to collect testimonials, but I think what most of us really need is a way to catch compliments in the wild before they disappear into the Slack void, the inbox scroll, or the recesses of our over-capacity brains.

But here’s the thing: those moments of noticing the good stuff you’re already doing don’t just make people feel good, they make great marketing assets too.

This week’s 1% challenge is to fix that future problem before it shows up.

✨ Create a #kudos or #feedback channel in Slack or Teams (ours is #kudos-testimonials-feedback!)

✨ Drop in anything that reflects impact: from customers, teammates, partners, advisors.

✨ Set a reminder to check it monthly and pull one piece to share externally.

It could be:

➡️ A line from a customer email

➡️ A shoutout from a team member

➡️ A lovely LinkedIn comment

➡️ A quote from a client survey

Nothing staged or polished. Just words people actually said, which, let’s be honest, tend to resonate a lot more than overly designed testimonials or case studies.

You’re probably collecting more social proof than you realise. This is just about giving it a home and building the habit of celebrating and sharing it.

Done consistently, these tiny signals turn from nice-to-haves into something bigger: reusable proof that what you’re building is working 🙌

And the bonus is, on those less-than-perfect days (which we all know come around most weeks in startup world), you can always have a scroll through your kudos channel and get a little pep back in your step!