Craft your personal brand narrative

Most founders can pitch their startup in their sleep. But ask them to introduce themselves and they freeze.

I've watched brilliant founders stumble through "so, tell me about yourself" when meeting investors, kicking off podcast interviews, and writing their LinkedIn bios.

They don't give themselves the introduction they deserve, and it almost hurts to listen to. They default to job titles and company names. Zero story. Zero memorability.

A strong personal brand narrative (and in turn self-introduction) doesn’t just say what you, but connects it back to the why - at an individual and macro-level.

Here's this week's 1% challenge: Spend 15 minutes drafting your personal brand narrative.

Not your company's story. Yours.

❓Why this matters

Investors back founders, not just ideas. Partners want to work with people they find interesting and can see values-alignment with. Customers connect with the human behind the brand. Employees want to feel like they're working for someone with a clear purpose and vision that gets them out of bed in the morning.

If you can't articulate your story clearly, you're making it harder for people to champion you.

⏰ The 15-minute version

I've built a custom GPT that walks you through answering a range of questions before drafting your narrative for you.Your narrative probably isn’t something you’d share publicly in full, but it should help you fit together all the puzzle pieces of your personality, life experiences, career and vision for your company.However, you can turn that base narrative into all manner of things, like:

〰️ Your go-to 1-2 sentence introduction at networking events (”Hi I’m Gemma and I help early stage tech startups get from 0-1 with their marketing, before hiring their first in-house marketer, so they can more strategically allocate heir finite resources towards the right growth tactics, at the right time").

〰️ Your LinkedIn profile About section or by-line

〰️ The bio you send to event and podcast hosts when you’re a guest, or that you put at the bottom of a press release when pitching to media

〰️ Any other “tell me about yourself” momentYour personal brand isn't separate from your startup brand, it amplifies it.

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🔗 Check out our Personal Brand Narrative GPT for yourself.

Go build your first draft - we’d love to hear what you come up with!