Follow the people you want to attract

The squeaky wheel gets the grease, but what if you're not even on the bike?

You'd be amazed by how many startups don't do this. With so much focus on nailing ideal customer profiles (definitely essential!), building pipelines, CRMs, GTMs, content... many founders forget to follow the people they actually want to work with.

Not in a stalker-ish way. Just as the first step into their orbit and a way to build your knowledge of it.

It might seem inconsequential but it's a no-brainer that's often overlooked.

This week's 1% Startup Marketing Challenge?
💡 Spend 15 minutes following your top 50 prospects (companies and people) on socials. That's it.

💫 Bonus: If it feels right, send a connection request with a short, genuine note.

It's easy to forget the basics of human connection in the digital world, but you can't get noticed if you're not even there. 👻