Pretend to be your own prospect

Let’s play make-believe for a sec...You’re at an event. You meet someone interesting.

A few days later, they’re trying to remember your startup’s name…They vaguely recall a post you made a few weeks ago.

Or was it something you said on a panel? 🤔 Now they’re curious. What do they do next?

‍They probably try to find you.

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This week’s 1% task is simple but powerful: Put yourself in their shoes and pretend to be a prospect.

➡️ Google your startup. What comes up?

➡️ Check out your socials as if you're seeing them for the first time.

➡️ Try to navigate to a signup, demo or purchase point, just like they would.

➡️ Ask a friend who isn’t in your industry to try the above too. What do they notice first? What confuses them?

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Be brutally honest:

📍 Is it clear what your product/service does?

📍 Is your LinkedIn (or other primary social media platform) pulling its weight?

📍 Can someone take action in under 3 clicks?

📍 Does anything just seem plain out-of-whack?

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Write down 3 small things you could improve in the next 1-3 weeks. Then… actually do them.

If your marketing isn’t making it easy for curious people to take the next step, you’re probably leaving money on the table.