Stop wondering how to show up in AI models

Bridget Cull
September 19, 2025

“How do we show up in Chat GPT?” It's a very good question.

If you're wondering this, you're definitely not alone. And you should definitely avoid typing “SHOW UP” or “SEND ME AI SNAKE OIL” or whatever the latest all caps answer is for LinkedIn posts offering a plug-and-play solution.

(We know, we tried too.)

Instead, spend 5 minutes reading our no-BS article on it.

Yes, this week's Startup Marketing Challenge is shameless self-promotion / cross-promotion of our own content. But honestly, we went down the rabbit hole of SEO, AEO, GEO… OMG so you don’t have to.

And so you can:

💫 Understand if SEO still matters for your business (or if you can ignore it)

💫 Learn what AEO and GEO actually mean, in plain English

💫 Know how to show up in the sources AI tools actually learn from (hint: not your homepage)

💫 Learn how to get cited in the right places, without chasing backlinks or traffic

💫 Avoid marketing drift and stop wasting time on tactics that don’t compound

No snake oil. No AI hacks. Just the stuff founders need to get discovered by people and machines.

Read it here.

1% Startup Marketing Challenge

Improve your startup's marketing every week in ~15 mins. Get the tips straight to your inbox 👇.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
1% Startup Marketing Challenge

Improve your startup's marketing every week in ~15 mins. Get the tips straight to your inbox 👇.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Ready to make sense
of marketing?

Let's do it