Warm up your LinkedIn like an old-school car

Brrrm brrrm! This week's Startup Marketing Challenge... warm up your LinkedIn like an old-school car. 🚘

Let’s be honest: how often do we use LinkedIn intentionally? We scroll, skim, get distracted by what other people are doing... and then hop off, feeling a bit 'meh'. Right?

Meanwhile, there are heaps of tips on how to beat the algorithm, like:

📈 Weeks 1–2: Send 10–15 connection requests, interact 3–5 times

📈 Weeks 3–4: Ramp it up to 20–25 requests, 5–7 interactions

📈 Weeks 5–6: You get the idea...

It's not that they're wrong.

But here's something that's way lower-lift because it's about reusing the time you're already spending on LinkedIn.

👉🏼 This week's 1% task is simply: Before you post on LinkedIn, spend 15 minutes "warming up" your account.

👍 Like a few posts.

💬 Comment on others.

🤔 Make your comments thoughtful.

🔗 Connect with a few people you’d happily talk to IRL.

And then do your post.

Even better: mix up the days and times. Be human, not robotic. No growth hacks, no spreadsheets, just more mindful LinkedIn use.

Because posting without warming up your network is like starting a car that’s been sitting idle all winter. It might still run, but it’s going to be clunky.

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